Crecera Consulting

Growing Ambition into Impact – Across Latin America

Crecera exists to help UK and international brands succeed in Latin America. With over 20 years of global experience in strategy, marketing, and transformation, I founded Crecera to bridge the gap between commercial ambition and cultural reality.

Having led regional and global teams across some of the world’s most dynamic markets—from Mexico to Brazil, Colombia to Argentina—I understand what it takes to unlock sustainable growth in LATAM. That means more than just market entry. It means deep cultural fluency, real consumer insight, and a tailored approach to marketing, talent, and communication strategies that truly resonate.

Throughout my career, I’ve advised boards, guided global brands like Chanel, Netflix, Pepsi, and HSBC, and driven digital transformation at scale. I’ve built agencies from scratch, designed data tools to fill insight gaps, and pioneered DEI and ESG strategies that delivered commercial and reputational value.

Crecera is the culmination of that experience. Whether you’re expanding into a new market or rethinking your LATAM approach, we help you move with relevance, intelligence, and purpose.